Sergiy Ovcharenko portfolio

HI, I'M SERGIY

result-driven

data-driven

strategic

hands-on

innovative

creative

result-driven

MARKETING LEADER

Entrepreneurial mindset, marketing excellence, strategic vision, tangible results – let's build together!

Contact me

See my Projects

10+

Years of Experience

7 figures

Revenue Generated

5-8x

Average ROI

🏆🖇 Full-stack marketing leader with a strong entrepreneurial and builder profile and experience in Product Marketing and Growth for high-growth B2B SAAS, marketplaces, and AI. In-depth domain knowledge of HR, Recruitment, Legal, Privacy, and Compliance Tech.

🏙 Based in the San Francisco Bay Area

Highlights

[01]

Strategic leadership

Developed and executed a comprehensive marketing strategy that increased revenue by 120% and achieved a 5x ROI for a high-growing B2B SaaS company.

[02]

Positioning and messaging

Redefined product positioning and messaging, leading to a 100% year-over-year growth in leads and a 70% increase in conversion rates through strategic market insights and tailored communication.

[03]

Go-to-market expertise

Successfully launched a new product that boosted qualified leads by 35% and increased win rates by 40% through collaboration with sales.

[04]

Content Marketing Excellence

Developed a targeted content marketing strategy that drove a 25% month-over-month increase in organic traffic, leveraging SEO, PR, PPC, and social media to boost visibility and engagement.

[05]

Sales Enablement Success

Enhanced sales team effectiveness by developing targeted marketing strategies and collaborating closely, resulting in a 40% increase in win rates for new business.

VALUES

[01]

LEADERSHIP BY EXAMPLE

Set the strategy and keep the big picture, but execution is as important

[02]

FOCUS

Some actions create more value than others. That’s why, better focus on activities that bring the best results

[03]

COLLABORATE

You are as strong as your team members are. Learn, teach, and achieve together

[04]

Self Development

Great companies start with great people who develop in their passions and actions

[05]

Humor

Value humor as it helps us solve even the most difficult situations and feel more comfortable

Case studies

See my recent case studies below.

Positioning and Messaging

September 10, 2024

Go-to-market Strategy

September 10, 2024

activation rate improvement

September 10, 2024

Content strategy

September 17, 2024

sales enablement - to be added soon

September 28, 2024

What People Think

If you have an opportunity to work with Sergiy, take it!

Sergiy is outstanding in business growth! I’ve cooperated with him for more than six years now.

We worked together on multiple projects (SaaS, marketplace, community building, etc.), and he’s always exceeded expectations. Sergiy combines a unique mix of skills: data-driven decisions and strong analytical skills on one side, and creativity and innovation on the other. He’s always focused on business results and has an unstoppable desire to achieve more.

Growth strategies, comprehensive data analysis, thorough marketing channels expertise, GTM motion, engaging content creation, marketing automation, and much more will be your competitive advantages if you decide to go with Sergiy.

It’s been a pleasure working with Sergiy because he’s an open-minded, friendly person with excellent communication skills. He is a risk-taker with a deep gut feeling on the right moves.

If you are considering working with him - stop…and hire him now!
Aubin Gonzales
Founder and Chairman, BGS
Looking to add tens of millions in revenue? Triple your lead generation? Achieve a 10x ROI? With Sergiy on board, these results are not just possible; they are inevitable.

I worked with Sergiy for over 5 years in Alcor. I was his first hire on a marketing team he had built from scratch. Since then, Sergiy has been promoted several times and built a growth-oriented and results-driven marketing team of 12 people. Sergiy possesses impressive expertise in defining clear strategies, launching new products, managing diverse teams, and getting business results in any environment. His innovator and builder mindset, deep knowledge of a variety of channels (SEO, paid, email, PR, referrals, in-product, and more), drive to test new ideas, market research, and much more make him exceptional at growing acquisition, engagement, retention, and full-funnel optimization.

Under Sergiy’s strategic acumen, the company’s revenue soared to impressive numbers, exceeding even our most ambitious growth targets!

One of Sergiy’s remarkable qualities is his ability to foster a collaborative and positive work environment. He’s always ready to roll up his sleeves and work shoulder-to-shoulder with the team. His leadership style inspires and motivates the team to perform at their best.

If you have the chance to team up with Sergiy, definitely go for it!
Viktoria Savchuk
Marketing Manager, Alcor
Sergiy was my manager for over three years. We worked together in a high-growing HR Tech SaaS. He sets realistic goals and gives clear instructions and feedback. Sergiy has top marketing skills, such as developing a marketing strategy, testing and experimentation, funnel optimization, and demand generation tactics. His willingness to help others and align everyone in joint growth initiatives makes him stand out. He is a true professional, and I have no hesitation in recommending him for any role.
Yuliia Halychanska
Product Marketing Specialist, Huntly
If you have an opportunity to work with Sergiy, take it!

Sergiy is outstanding in business growth! I’ve cooperated with him for more than six years now.

We worked together on multiple projects (SaaS, marketplace, community building, etc.), and he’s always exceeded expectations. Sergiy combines a unique mix of skills: data-driven decisions and strong analytical skills on one side, and creativity and innovation on the other. He’s always focused on business results and has an unstoppable desire to achieve more.

Growth strategies, comprehensive data analysis, thorough marketing channels expertise, GTM motion, engaging content creation, marketing automation, and much more will be your competitive advantages if you decide to go with Sergiy.

It’s been a pleasure working with Sergiy because he’s an open-minded, friendly person with excellent communication skills. He is a risk-taker with a deep gut feeling on the right moves.

If you are considering working with him - stop…and hire him now!
Aubin Gonzales
Founder and Chairman, BGS
Looking to add tens of millions in revenue? Triple your lead generation? Achieve a 10x ROI? With Sergiy on board, these results are not just possible; they are inevitable.

I worked with Sergiy for over 5 years in Alcor. I was his first hire on a marketing team he had built from scratch. Since then, Sergiy has been promoted several times and built a growth-oriented and results-driven marketing team of 12 people. Sergiy possesses impressive expertise in defining clear strategies, launching new products, managing diverse teams, and getting business results in any environment. His innovator and builder mindset, deep knowledge of a variety of channels (SEO, paid, email, PR, referrals, in-product, and more), drive to test new ideas, market research, and much more make him exceptional at growing acquisition, engagement, retention, and full-funnel optimization.

Under Sergiy’s strategic acumen, the company’s revenue soared to impressive numbers, exceeding even our most ambitious growth targets!

One of Sergiy’s remarkable qualities is his ability to foster a collaborative and positive work environment. He’s always ready to roll up his sleeves and work shoulder-to-shoulder with the team. His leadership style inspires and motivates the team to perform at their best.

If you have the chance to team up with Sergiy, definitely go for it!
Viktoria Savchuk
Marketing Manager, Alcor
Sergiy was my manager for over three years. We worked together in a high-growing HR Tech SaaS. He sets realistic goals and gives clear instructions and feedback. Sergiy has top marketing skills, such as developing a marketing strategy, testing and experimentation, funnel optimization, and demand generation tactics. His willingness to help others and align everyone in joint growth initiatives makes him stand out. He is a true professional, and I have no hesitation in recommending him for any role.
Yuliia Halychanska
Product Marketing Specialist, Huntly
If you have an opportunity to work with Sergiy, take it!

Sergiy is outstanding in business growth! I’ve cooperated with him for more than six years now.

We worked together on multiple projects (SaaS, marketplace, community building, etc.), and he’s always exceeded expectations. Sergiy combines a unique mix of skills: data-driven decisions and strong analytical skills on one side, and creativity and innovation on the other. He’s always focused on business results and has an unstoppable desire to achieve more.

Growth strategies, comprehensive data analysis, thorough marketing channels expertise, GTM motion, engaging content creation, marketing automation, and much more will be your competitive advantages if you decide to go with Sergiy.

It’s been a pleasure working with Sergiy because he’s an open-minded, friendly person with excellent communication skills. He is a risk-taker with a deep gut feeling on the right moves.

If you are considering working with him - stop…and hire him now!
Aubin Gonzales
Founder and Chairman, BGS
Looking to add tens of millions in revenue? Triple your lead generation? Achieve a 10x ROI? With Sergiy on board, these results are not just possible; they are inevitable.

I worked with Sergiy for over 5 years in Alcor. I was his first hire on a marketing team he had built from scratch. Since then, Sergiy has been promoted several times and built a growth-oriented and results-driven marketing team of 12 people. Sergiy possesses impressive expertise in defining clear strategies, launching new products, managing diverse teams, and getting business results in any environment. His innovator and builder mindset, deep knowledge of a variety of channels (SEO, paid, email, PR, referrals, in-product, and more), drive to test new ideas, market research, and much more make him exceptional at growing acquisition, engagement, retention, and full-funnel optimization.

Under Sergiy’s strategic acumen, the company’s revenue soared to impressive numbers, exceeding even our most ambitious growth targets!

One of Sergiy’s remarkable qualities is his ability to foster a collaborative and positive work environment. He’s always ready to roll up his sleeves and work shoulder-to-shoulder with the team. His leadership style inspires and motivates the team to perform at their best.

If you have the chance to team up with Sergiy, definitely go for it!
Viktoria Savchuk
Marketing Manager, Alcor
Sergiy was my manager for over three years. We worked together in a high-growing HR Tech SaaS. He sets realistic goals and gives clear instructions and feedback. Sergiy has top marketing skills, such as developing a marketing strategy, testing and experimentation, funnel optimization, and demand generation tactics. His willingness to help others and align everyone in joint growth initiatives makes him stand out. He is a true professional, and I have no hesitation in recommending him for any role.
Yuliia Halychanska
Product Marketing Specialist, Huntly
If you have an opportunity to work with Sergiy, take it!

Sergiy is outstanding in business growth! I’ve cooperated with him for more than six years now.

We worked together on multiple projects (SaaS, marketplace, community building, etc.), and he’s always exceeded expectations. Sergiy combines a unique mix of skills: data-driven decisions and strong analytical skills on one side, and creativity and innovation on the other. He’s always focused on business results and has an unstoppable desire to achieve more.

Growth strategies, comprehensive data analysis, thorough marketing channels expertise, GTM motion, engaging content creation, marketing automation, and much more will be your competitive advantages if you decide to go with Sergiy.

It’s been a pleasure working with Sergiy because he’s an open-minded, friendly person with excellent communication skills. He is a risk-taker with a deep gut feeling on the right moves.

If you are considering working with him - stop…and hire him now!
Aubin Gonzales
Founder and Chairman, BGS
Looking to add tens of millions in revenue? Triple your lead generation? Achieve a 10x ROI? With Sergiy on board, these results are not just possible; they are inevitable.

I worked with Sergiy for over 5 years in Alcor. I was his first hire on a marketing team he had built from scratch. Since then, Sergiy has been promoted several times and built a growth-oriented and results-driven marketing team of 12 people. Sergiy possesses impressive expertise in defining clear strategies, launching new products, managing diverse teams, and getting business results in any environment. His innovator and builder mindset, deep knowledge of a variety of channels (SEO, paid, email, PR, referrals, in-product, and more), drive to test new ideas, market research, and much more make him exceptional at growing acquisition, engagement, retention, and full-funnel optimization.

Under Sergiy’s strategic acumen, the company’s revenue soared to impressive numbers, exceeding even our most ambitious growth targets!

One of Sergiy’s remarkable qualities is his ability to foster a collaborative and positive work environment. He’s always ready to roll up his sleeves and work shoulder-to-shoulder with the team. His leadership style inspires and motivates the team to perform at their best.

If you have the chance to team up with Sergiy, definitely go for it!
Viktoria Savchuk
Marketing Manager, Alcor
Sergiy was my manager for over three years. We worked together in a high-growing HR Tech SaaS. He sets realistic goals and gives clear instructions and feedback. Sergiy has top marketing skills, such as developing a marketing strategy, testing and experimentation, funnel optimization, and demand generation tactics. His willingness to help others and align everyone in joint growth initiatives makes him stand out. He is a true professional, and I have no hesitation in recommending him for any role.
Yuliia Halychanska
Product Marketing Specialist, Huntly

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